THEto Altagamma day 2025annual appointment of the Foundation that brings together the greatest brands of Italian luxurymarked a significant turning point: For the first time, Altagamma involved the international commercial partners of the members, celebrating these strategic links in key foreign markets such as Japan, Brazil, the United States, France, Türkiye and the United Arab Emirates.
During the event, Federico Fubini, editorialist of Corriere della Seraoutlined the perimeter of the Macroeconomic scenario within which companies are called to operate with tensions between the USA and Chinathe risks of dumping and the impact of increasingly aggressive protectionist policies.
The panel with the new honorary members, moderated by Stefania Lazzaroni, general director of Altagammahe turned on the spotlight on often less explored markets, but today increasingly strategic. The global market of luxury personal assets saw a slight decrease in 2024 and the latest estimates speak of a very uncertain 2025, but presumably still below the cracking threshold (between -2% and -5%).
Made in Italy in the center
Matteo Lunelli, president of Altagammaopened the public session of the Assembly, held in the prestigious Room of the Queen of the Chamber of Deputies: «The high of the range has always has an international vocation – The export fee for the sector is greater than 70% – But today the global challenges are more complex and in a few months the world order has changed, including protectionism, duties and ancient alliances that seem to falter. Export generates 40% of Italian GDP and political diplomacy is working hard to protect it And to build bridges and new alliances ». He explained, adding “today, like Altagamma, we take another step in this direction concretely strengthening relationships with international partners, which are crucial for the development and growth of our brands ».
I am 11 the commercial partners of reference, leader of retail and distribution in their respective countries, welcomed in Rome and named honorary members of Altagamma: a recognition to the key role that these actors play in promoting Made in Italy in the world. “Starting this year, Altagamma will start a two -year cycle of meetings that will bring the strategic partners of Italian luxury to Romewith the aim of strengthening dialogue, promoting new synergies and developing international collaboration projects “announced Lunelli.
Deputy Minister at the Ministry of Companies and Made in Italy Valentino Valentini reiterated the government’s commitment alongside luxury companiesunderlining the importance of a shared strategy to face the new season of global markets: “As a government, we have the privilege and responsibility to protect this Italian uniqueness and to create the ideal ecosystem so that our companies can shine on the most challenging global markets, bringing in the world not only products, but a piece of our identity”.
The future of Italian luxury
The message is clear: in a changing world, Made in Italy must be the protagonist. We need vision, it serves cohesion, a choral commitment is needed to face global challenges together and seize the opportunities of emerging markets.
In addition to the 11 commercial partners of luxury companies, The director Ferzan Ozpetek and the photographer Fabrizio Ferri were welcomed as new honorary members of Altagamma.
The Altagamma day was preceded by the usual gala dinner which was held at Palazzo Colonna in Rome. During the evening event, the honors of Altagamma were delivered, reserved for characters, entities and institutions that have distinguished themselves for the promotion of the culture of Italian excellence in the world, in various areas.
The new members of Altagamma
There are two new honorary members of Altagamma and ambassadors of Italian excellence: the director, screenwriter and writer, Ferzan Ozpetek and the internationally renowned photographer, but also director, composer, writer, entrepreneur and philanthropist, Fabrizio Ferri.
The new international honorary members: Altagamma International Honorary Council are instead: Design – Ryadh Gallery Designamong the main world furniture brands and high -end finishes; The Brazilian company leader in the import of high -end furniture for external design – Casual móveis; Design – Mozaik Istanbula showcase with modern furnishings, lighting and accessories with a strong design content; Design – Viviuma single-Family Office based in Dubai; Design – Silveraspecialist with over 35 years of experience in the field of furniture and home design accessories and work environments, with a position of consolidated leadership in France and Europe; Design – Majid al Futtaimdiversified lifestyle group that for almost forty years has defined and achieves retail experiences and world -level entertainment in the Mena region (Middle East and North Africa); Hospitality – Duco Italy, An annual event dedicated to high -end tourism, which brings together the best hotels in Italy and the most important Travel Advisor of the US market; Hospitality – Relais & Châteaux It is an association, founded in 1954, which brings together 580 unique hotels and restaurants in the world, managed by independent owners; Nautical – Yasuda Shipyard Groupa Japanese Multigneractional company, founded in Tokyo; Average – Igpdecauxleader in Italy for external communication, part of Jcdecaux, number one in the world in external communication, with a daily audience of 850 million people in over 80 countries and fashion – El Palacio de Hierro It is the main omnichannel luxury retailer in Mexico, founded in 1888, with 21 owners sales points in different formats and over 170 single -brand boutiques managed directly.
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