The Sandbox is this metaverse of French origin who has the wind in his sails. The platform is in the Top 3 virtual worlds most popular around the world. We already count more than two million users assets.
The Sandbox becomes a key player in the metaverse
This metaverse represents above all a great national success. The Sandbox was created by two French people in 2011. Sébastien Borget and Arthur Madrid are at the origin of this virtual world where 10 years ago, each player could create their own 2D universe with different characters (heroes but also enemies) as well as multiple levels. Today, the principle is the same, but the experience is clearly different.
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The company raised $93 million at the end of 2021 from Japanese Softbank and now has two million users. Worn by the frenzy around the metaverse since the announcements of Meta and the craze for NFTs, The Sandbox has become in a few months one of the essentials of the sector. If the universe is indeed virtual, the business is totally real.
Brands flock to the French platform
Several brands have already purchased virtual land on The Sandbox. This is for example the case of Carrefour. The French giant chose The Sandbox to experiment and understand the evolutions of retail and consumption to come. We mention in particular the possible opening of a virtual supermarket and the sale of certified products in the form of NFTs.
A few days earlier, Warner Music Group announced the creation of a musical amusement park in the Sandbox metaverse. Other big brands like Ubisoft, Square Enix, Gucci or Adidas have all purchased virtual plots to later offer playful experiences.
In all, just under 200 brands have invested in this metaverse. They see an interest in it to interact with their customers and share new experiences. Currently, it is estimated that 19,000 people own plots in The Sandbox out of the 166,000 plots or virtual real estate available in total. 20% of the lands belong to companies.
According to a digital manager at Adidas, “Web3 will enable new creative opportunities for partnerships, engagement through digital goods and a path to a more inclusive future”. Many brands share this observation and the metaverse could well be a very important marketing tool In the coming years.