The Austrian fashion label AlphaTauri has taken the next step on the Japanese market. On Wednesday, beverage company Red Bull’s clothing line opened its first pop-up store on the ground floor of menswear store Isetan Men’s in the capital Tokyo. The temporary shop will be there until October 18th and then move to the Isetan branches at Tokyo’s Haneda Airport, AlphaTauri announced.
The label has been available in the country via its own online shop since May last year. The opening of the first pop-up now marks “another milestone for the premium fashion brand in order to further expand the brand in Japan,” explained AlphaTauri.
Appreciating the progress made in Japan, CEO Ahmet Mercan said: “After successfully entering the Japanese market in 2021, we are very pleased to be able to move on to the next chapter and work with our first local premium retail partner in Japan,” he said in a message.
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