The Austrian fashion label AlphaTauri is expanding its store network and opening the next store in London.
It was already announced at the beginning of the year that the first international store of the Red Bull subsidiary was to open its doors in the English capital. It is now clear that November will be the day. On November 3rd, AlphaTauri will celebrate the opening of the store at 171 to 175 Brompton Road – just a few blocks away from the luxury department store Harrods – with invited guests.
So far, AlphaTauri was only represented in Austria with stores in Salzburg, Graz and Vienna. Internationally, the company has only been active in physical retail with temporary sales areas like last month in Japan.