The US brand Alpha Industries has opened its first permanent store.
The new store is located at 290 Lafayette Street in New York, close to brands such as streetwear brand Supreme, Alpha Industries announced earlier this week. On more than 1,700 square meters of sales space, Alpha offers seasonal products for men and women, collaborations and exclusive pieces.
The Re:Supply program is also part of the range. Collections from cooperation partners such as Yi and The Falls will be available that focus on decades of military history.
“For 64 years, Alpha Industries has combined utility and style,” said Mike Cirker, CEO of Alpha Industries. “Our new Alpha Store in New York’s Soho neighborhood brings that purpose and utility to life. We are excited to invite the world into our home, where people can touch, feel and experience six decades of Alpha’s history.”
Customers can also take part in events such as upcycling workshops in the store.
