Alpecin-Fenix ​​becomes from Tour Alpecin-Deceuninck

At the beginning of this year, Deceuninck joined Alpecin-Fenix ​​as a sponsor, which is led by the Roodhooft brothers. From 1 July, the company specialized in windows and doors will become a name sponsor there.

During the Tour de France (1 – 24 July) the riders will show the new name on the jerseys for the first time. Deceuninck makes a commitment until the end of 2025 and at the same time it is aimed at a license for the WorldTour from next year.

Plow Perspective

Today Alpecin-Fenix ​​is ​​a UCI ProTeam (the second tier). “Today is a beautiful day for the team. Our horizon now extends to 2025. The budget is growing and that is necessary because success costs money and keeping what there is costs more money,” says Philip Roodhooft, general manager of Alpecin – Phoenix.

“It is a pleasant observation that we are taking this step with the same partners, albeit in a different role, on board.” Bruno Humblet, CEO of Deceuninck adds.

“Deceuninck joined a young, dynamic and ambitious team at the beginning of 2022. Now is the ideal time to switch to the role of name sponsor. The same step will follow from 2023 with the women’s team. During the spring we were able to win several races, with the The absolute highlight of the Tour of Flanders We are very consciously taking the step to become a name sponsor to support our customers worldwide and to further expand our Deceuninck brand.

We are facing major challenges in our sector and we want to offer our customers extra support wherever we can. Global publicity through our race sponsorship is therefore certainly an example of this.”