Fashion designer Alexa Chung has announced the end of her fashion label of the same name.
The brand, which was founded in 2017, has been gradually going out of business over the past few months, Chung said on her Instagram account on Thursday. The past few years have been challenging for small independent businesses and Alexa Chung has also been affected.
The decision to stop the brand was not easy for her, Chung continues. The reason for this is the passion and creativity that the Alexa Chung team has brought and the trust of those involved.
“It was a great honor to create my dream wardrobe and I want to thank our wonderful customers for the love you sent us – you have great taste,” says Chung.