AND Season has officially begun showCruise around the world. The next May 26th in fact it will be the turn of the Alberta Ferretti fashion showdedicated to the season Resorts 2024scheduled at Rimini. A suggestive and significant location, dear to Italian stylistnever like today at the center of the news because of the tragedy flood which hit theEmilia Romagna in recent days. The Aeffe group, owner of the maison, in agreement with the mayor of the city and the national institutions, has in fact decided to confirm the performance of the show, in the frame of the Castel Sismondo of Rimini. A strong signal of closeness and affection, as well as concrete commitment. To leave immediately.
A message of positivity
«I’ve asked myself many questions these days, I don’t deny that I seriously thought about taking a step back by canceling the event, but then, after having discussed at length with the institutions, to whom all my esteem goes for how they’re managing the ’emergency, I understood how our fashion show could bring with it an important message of positivity“, he has declared Albert Ferretti.
«Many local professionals are collaborating with us at the moment and today more than ever it is important to respect the commitment we have made towards them, nurturing a virtuous cycle of recovery and restart of the various economic activities in the area. At the same time, I really believe the creativity and the beauty today they are instrumental in stimulating that positivity and optimism that the people of Romagna have always cultivated in an atmosphere of great hospitality and humanity. I hope that my fashion show can also demonstrate to the international public that Emilia-Romagna is fighting on the front line to rebuild what the power of nature has destroyed and is preparing to welcome the many tourists who visit our cities every season and our beaches with pride and determination», concluded the founder and creative director of the homonymous brand.
The Alberta Ferretti fashion show for the Riviera Romagnola
The show will therefore take place as planned, certainly in an atmosphere full of emotion and sadness, but with the clear intention of signaling the closeness of the maison to Emilia-Romagna and its inhabitants. Not only. The Aeffe group will engage with a donation for the benefit of local associations. At the same time, the company is organizing acharity auction dedicated to the VICs of the Alberta Ferretti maison, during which special archive pieces will be sold. The proceeds of this initiative, together with those deriving from the sale of a T-shirts with the claim I’m here, will be entirely donated to charity.
The concrete commitment of the brand (and of the group to which it belongs) thus adds up to the iron will to demonstrate the resilience of a region and its people, capable of getting up even after the most dramatic moments.
Appointment then on May 26, for a fashion show that already promises to be very exciting.
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