AkzoNobel accelerates innovation: ‘Paint from car tires and firewood’ | Financial

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The paint lab in Sassenheim is the heart of AkzoNobel's innovation.

The paint lab in Sassenheim is the heart of AkzoNobel’s innovation.

Sassenheim – Asthma and allergy-free paint, color pigment from worn car tires or a coating from branches of the forest. Paint maker AkzoNobel, known for the brands Sikkens and Flexa, among others, is raising the bar for its innovations considerably. By 2030, half of the turnover must come from this. Only work more efficiently or a coating which covers better is no longer enough.

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