The Swiss fashion house Akris has restructured its marketing organization. On Thursday, the company announced the appointment of Lennart Müller-Teut as Global Chief Marketing Officer. With the newly created position, Akris is putting “the further development and integration of central marketing areas under a single management,” according to a statement. The background is the “comprehensive digitization and a strategic focus on the customer journey”. The areas of responsibility of the new head of marketing include the departments of marketing, e-commerce, graphic & creation and public relations.
Müller-Teut most recently worked for the automotive group Mercedes-Benz AG, where he held various management positions in marketing in the Middle East and Europe. Before that, as department manager at the Chalhoub Group in the United Arab Emirates, he was responsible for marketing and communication for the labels Polo Ralph Lauren, Lacoste and Le Coq Sportif.