Clothing retailer C&A is rolling out its ‘C&A for you’ loyalty program in several countries in Europe after a successful pilot phase in the Netherlands.
The membership program, which gives customers access to exclusive offers, additional benefits, bonuses and discounts, as well as a wide range of fashion inspiration, is now also being rolled out in the countries of Belgium, Austria, Switzerland, France, Italy, Poland and Spain. announced C&A on Tuesday. New customers also receive a one-time welcome bonus of ten percent as part of the program.
The decision to introduce “C&A for you” is part of the transformation of C&A with the aim of putting the customer at the center of all activities, according to the announcement. Prioritizing customer requests and gaining market insights are also criteria for the introduction.
“C&A is not only redefining fashion, but also the way we treat our customers,” said Daniel Jimenez, Chief Merchandising Officer, C&A Europe. “This program isn’t just about rewarding loyalty, it’s also about creating a seamless and enjoyable shopping experience that our customers deserve.”