The fury for immersive samples does not cease. After the respective events dedicated to Frida Kahlo and Vincent van Goghthe time has come for the portraitist of “La Gioconda”. The exhibition “Da Vinci il Genio”, iIt invites you to delve into the life, work and thought of the Renaissance genius through enveloping rooms, holograms, music, 3D technology and replicas of his works and inventions.
The immersive meeting will open on June 16 at the Complex OH! Buenos Aires (ex Buenos Aires Design). The exhibition, created by the award-winning studio of Florence Art Media Studio, debuted in Milanon the occasion of the 500th anniversary of the death of the author of “The Last Supper”. Since then, the Italian production company, specialized in multimedia shows, traveled around Germany, Switzerland, Finland, Portugal, China, Korea and New Zealand, among other parts of the world.
“The first challenge was to create a contemporary vision of this artist who lived more than 500 years ago and to be able to bring him closer to a young audience. And the second challenge was to address not only the best-known Leonardo – that of painting, inventions, and anatomical studies – but also the lesser-known, with his studies on architecture, perspective, geometry, and water currents,” he explained. Vincenzo Capalbo, coordinator of the Italian study, to the Telam agency.
According to the organizers, the exhibition is structured through a dynamic and sensory journey through various spaces, which begins with a hologram of Leonardo da Vinci that speaks directly to the visitor. From there, a circuit will be traveled that includes a gallery of paintings, with his best-known creations, the 360° immersive room, a mirror room and a virtual reality room. In addition, you are invited to a special room dedicated to “The Last Supper”, in monumental size, and one more dedicated to inventions.
“The concept of the exhibition is always the same, there is a first didactic part, a more spectacular part, with the immersive room, and a more playful part, such as the virtual reality room,” Capalbo explained, adding: “Wooden reproductions made by an Italian craftsman based on Leonardo’s drawings, war machines, flying machines; many of them that Da Vinci only managed to put on paper, but he could never achieve in a physical way”.
Conceived as a virtual museum, the gallery of paintings created by the Florentine polymath, such as “La Gioconda”, “The lady with the ermine”, “Annunciation”, “The Virgin on the rocks”, They will be reproduced at a 1:1 scale to form a visual itinerary similar to the real one. Leonardo Da Vinci is considered the greatest exponent of the artist of the Renaissance for his multiple interests and incursions and although he stood out as a brilliant inventor and designer, many of the inventions he developed in his notebooks never materialized in practice
by RN
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