Temu, an online shopping platform that has quickly become the most popular app in the United States, is coming to Europe. The company now operates in six European countries, including France, Germany, Italy, the Netherlands, Spain and the United Kingdom.
The company is based in Boston, a city in the state of Massachusetts in the US. Temu is an online retailer launched last year by PDD, a US-listed company known as Pinduoduo. PDD was formerly based in Shanghai, but has recently moved its headquarters to Dublin, according to the company’s official documents.
Temu operates a marketplace for everything from home goods to clothing and electronics. It has quickly become the most downloaded app in the US since its launch in September and continues to dominate the country’s app stores with tens of millions of US users, according to market research firm Sensor Tower.
Various issues
In recent months, as the company gained popularity, it has also faced questions over several issues, including how it is able to sell goods at such remarkably low prices, how transparent it is with the public and how much environmental waste its company generates. generates.
According to a spokesperson, it can reduce costs and prices thanks to a network of more than 11 million suppliers and fulfillment partners built over the years by its owner, PDD.
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