THEThe world of aesthetic medicine highlights the need for remember the objectives of your mission: to preserve the skin from aging and give harmony to the face. The trailblazer was theNational Observatory of Aesthetic Medicine presented at the last conference dedicated to this discipline Agora Congress 2023 held in Milan at the beginning of October, which highlighted how the doctor’s training is essential to avoid exaggerated touch-ups (which are increasingly widespread).
Not only. But he underlined the need for him to follow a four-year post-graduate training course at one of the schools recognized by EFAMS (European Federation of Aesthetic Medicine Schools) and keep himself constantly updated. But the warnings don’t stop there. Let’s find out.
Ethical aesthetic medicine requires skills
Safety, listening and attention to the patient, but also knowing how to say no. These are the pillars underlying ethics in aesthetic medicine supported by IBSA Derma, the company dedicated to dermoaesthetics that promotes a minimally invasive approach. Principles contained in Consent Document titled Aesthetic Medicine: international dialogue on the relationship between medicine, beauty and ethics. These are indications that express the ethics of good aesthetic medicine, which is summarized in the acronym ETHICS (it is also an English word which translated means ethics), that means And Education/Training, T Trust/Trust, H Harmony, I Identity, C Care/Cura And S Safety.
In an ideal situation, the doctor and the patient must collaborate together, to study a personalized protocol that aims to keep your skin in good condition. In daily practice, however, the work of specialists is often subjected to pressure, linked above all to the request for aesthetic results seen on social media.
The desire to follow global beauty trends leads people to want to achieve unrealistic aesthetic shapes (Photo Getty Images).
. «Aesthetic medicine can lead to improvements and rejuvenation of the skinbut the final result is always influenced by the initial condition of the person”, he explains Antonello Tateo, Head of the Plastic Surgery Unit at the Italian Auxological Institute in Milan.
«Unfortunately, very often individual will, or wanting to follow gods trend beauty globals, they lead people to want to achieve unrealistic aesthetic forms. For this reason, it is essential that patients are informed and educated on the therapeutic paths to undertake and, if necessary, led in another direction to obtain the best results.”
How much impact do social media fees have?
THE social they are responsible for the diffusion of distorted, exaggerated and improperly emphasized canons, and digital platforms are increasingly becoming the reference for research and inspiration for those who go to an aesthetic medicine practice. The data says so. In fact, from a survey conducted by Doxa Pharma For account of IBSA on a sample of 90 industry professionals from all over the world.
It turned out that 44% of doctors interviewed confirm the significant impact of social media on the perception that people have of themselves.
Furthermore, for 79% of the doctors interviewed there is a high risk that the profession could lose scientific rigour, since aesthetic medicine could be mistakenly considered as a mere “aesthetic game” rather than an application of medical sciences. «Most specialists try to work according to “science and conscience”, and not they no longer want to satisfy exaggerated requests and, when they receive them, they take a step backor,” he says Andrea Margara, Specialist in Reconstructive and Aesthetic Plastic Surgery, Italian National Secretary of ISAPS. The situation, therefore, is destined to change, and the unlikely, obviously fake faces that you see around are probably destined for extinction.
How to identify the good aesthetic doctor
The dermocosmetic innovations proposed in beauty clinics are increasingly performing and designed to be safe. The real problem for those who would like to benefit from it is understanding how to identify the right doctor who knows how to carry out the protocols correctly. Many have understood (finally) that the before & afters seen on social media are not always truthful.
Fortunately, competent professionals are the majority, and indeed to bring out the “underground” of trained and competent doctors, took place on November 11th the first CO.ME Forum. (Communication in Medicine), «This event arises from the observation that often good, serious, trained and experienced doctors do not feel the need to engage in social communication, where instead patients increasingly come into contact with experts”, explain the event’s Organizing Secretariat.
With this initiative they come put doctors, medical practices and clinics in contact with those responsible for communications ed social media experts management, web marketing and artificial intelligence, with the aim of giving aesthetic medicine professionals the necessary tools to speak with patients in a timely, modern and effective way.
A new idea of aesthetic medicine
It is not easy to convince those who turn to an aesthetic medicine clinic that lips like those of Irina Shayk, for example, are not suited to the proportions of her face. Non-acceptance of oneself could hide, for example, dysmorphophobia, the chronic and unmotivated worry about a presumed physical defect. In these cases, psychological support from an expert would be useful to alleviate the discomfort, helping to reduce what is considered a defect or shortcoming.
To help people rediscover a more realistic vision of themselves, and learn to experience aesthetic retouching as a means of preserving youthful skin and rediscovering harmony, and not as a tool to modify connotations, it was born in Milan Shura House. It is an aesthetic medicine practice in which the doctor Lavinia Misitano, who, in parallel with his studies in psychiatry, also attended the school of aesthetic medicine.
A double path that allows it to offer cutting-edge protocols (biostimulation, peeling, carboxytherapy, botulinum and mesotherapy injections and medical radiofrequency) as well as an empathetic welcome. “LMeeting and dialogue are fundamental, and are focused above all on listening to the person’s needs. The protocols are developed with a triple objective: to preserve the youth of the skin, restore harmony and increase self-esteem.”
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