Adler has added the German clothing manufacturer Trigema to its range of third-party brands. This expands the product groups of men’s and women’s outerwear and men’s nightwear at the Haibach-based fashion retailer. From Monday, the Trigema products will be available in the first Adler locations, the company announced on Friday.
“We are very pleased that we have now been able to enter into a partnership with Trigema and that we can expand our product range with a number of attractive goods,” says Karsten Odemann, CEO of Adler.
Adler Modemärkte AG has one in February Extension of the third-party brand offer announced, which is expected to expand the target group and make the textile product range even more attractive. Currently, 32 percent of sales are made with third-party brands. The proportion is to be increased to 40 percent. Last was that Denim label Mustang recorded. According to the company, other brands will follow in the coming weeks. To date, brands such as Tom Tailor, Street One, Cecil, S.Oliver, Seidensticker, Schiesser, Gerry Weber and Bugatti have been among the brands offered by Adler.