From September 30th to October 6th, the Adidas Members Week will take place again and will offer registered members special experiences, new products and bonuses for seven days. This includes, for example, the opportunity to win a sponsorship experience of the brand. Until September 29th, adiClub members could take part in the campaign "sponsor me" take part. Four times a year, winners will receive the same selected shoes as their favorite Adidas athlete or artist for free – including Leo Messi, Shaunae Miller-Uibo and Trae Young. Winners will be selected and announced during Members Week.
In addition, ahead of the US film premiere of Marvel Studios’ Black Panther: Wakanda Forever on November 11, Adidas and Marvel have jointly developed a collection of apparel and footwear for the tennis, running, American football and sportswear categories, all by are inspired by the film. adiClub members can purchase the collection during Members Week ahead of the general release on October 7th.
There are also special, individualized T-shirt models and yoga styles for all genders and with an expanded range of sizes, with which the company wants to achieve more inclusivity.