With the sneaker series ‘Adilicious’, Adidas celebrates the local gastronomy scene of eleven global metropolises. For this purpose, the Herzogenaurach sports goods retailer works together with a catering business and their owners. The German capital will start with one of its culinary classics.
However, the focus of the first sneaker is not on the currywurst, but on the kebab. As cooperation partners, Babak Tajbakhsh and Behnam Mashoufi, founders of ‘Ø27 – Not Your Ordinary Kebab’, have designed their own version of the ZX8000 model, Adidas announced on Thursday. The inspiration for this comes from the values of the doner bowl, for which the snack bar is known: simplicity and premiumisation. The shoe relies on a high-quality upper leather, marbled insoles and a quick lacing system. In addition, the otherwise rather simple, white sneaker has the Ø27 branding in several places.
The ZX8000 Ø27 will be available for the first time from August 25th at sneaker specialists Overkill’s pre-launch event. The pre-launch follows a day later via the Adidas sneaker app Confirmed. The model is also available at the “Made Originals Berlin” event on August 27th.