The Herzogenaurach-based sportswear retailer Adidas is opening several virtual pop-ups on the gaming platform Roblox.
Users of the platform can now style their characters in digital clothing and accessories from the sports brand, Adidas announced on Thursday. This includes, among other things, the ‘Firebird’ tracksuit model. In addition, designs created specifically for the platform will also be available. The product range is gradually being expanded.
Adidas is also opening its own pop-up stores in several so-called experience worlds on the platform, where the digital products are showcased. The brand is currently represented in a total of seven of these worlds.
