Adidas appoints new retail boss

Adidas has appointed Andrea Dorigo as Senior Vice President Global Retail.

He will take up his new position on January 1st, the Herzogenaurach-based sports goods specialist announced on Linkedin on Tuesday. He will be responsible for the global strategy of Adidas’ retail business with more than 25,000 retail employees and over 2,500 stores.

“Andrea brings a wealth of in-depth retail knowledge and over 20 years of experience in multinational companies. We are happy to have you on board, Andrea!” said Adidas.

According to his profile on the platform, Dorigo is currently still active at the cosmetics group Estée Lauder. He has held the role of Head of Global Retail since 2018 and Head of Commercial for North America since 2020.

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