Ada Colau He has dedicated a part of the pre-campaign to doing interviews. That is, not always as an interviewee, but also at times as an interviewer. Or alternating the two roles. At the very least, she has been the convener of four dates. four conversationsfor now, in the same scenario: el Cafe de la Opera.“I have a strong emotional bond (with the venue) because when I was a teenager, a girl from Guinardó, I was the older sister of a large family and I had three little sisters who gave for sack all day, now I love them very much, I wanted to run away and I came to read here. It was my first refuge away from home & rdquor ;.
The “weird”
With this sentence Colau began the first chapter of his ‘Un cafè amb…”, which is what the Formatpresented as a “talk program & rdquor ;. The first guest was the journalist Marc Giró, and the talk aired two weeks ago. Later Colau has held conversations, in this order, with the actress Silvia April, the comedian Andreu Buenafuente (couple from April) and the singer maria arnal.
Giró wanted to know what books the current mayor was bringing to the Café de la Ópera.
-What was he reading?
-A lot of French existentialism
-The typical rare!
-It was the weirdo, yes.
Giró, in turn, explained that he came as a young man looking for adventure, because of the fame that it was a gay meeting place. He never, he says, found that rogue adventure in the place, which instead was the scene where one of his boyfriends left him.
The close tone of the conversation is a bet in itself for a format that does not have the result-oriented nature of an electoral announcement, which at this point can cause more rejection than anything else. But for a person who follows Giró, Abril, Buenafuente or Arnal, seeing them talking to Colau can lead them to pay attention to that conversation.
“I prefer that she take the name of me, if it doesn’t make me feel older,” Colau told Giró, who assured that the mayoress is one of the best-dressed people in Catalonia. “Come on,” Colau replied, almost blushing. Their conversation lasted 26 minutes. More or less the same as the next three: they all exceeded 20 minutes.
Social networks
The interviews have been broadcast weekly since the first, that of Giró, which was published on April 11. In its entirety, on YouTube and Spotify, and some fragments, on Colau’s social networks. The will is to deal with various topics with each guest and the tone is not always the same. In Giró’s talk with Colau, it would be said that she is the one interviewing. In the one from Buenafuente to the mayoress, perhaps inevitably due to his career, it is rather he who asks the questions.
“It’s nice talking to you. I have been six years in Madrid and going back and reconnecting with the city has helped me to refresh many things& rdquor;, Buenafuente told the mayoress about Barcelona, asking her to tell him how the Catalan capital is.
The “mantra” about Barcelona
“Who is interested in this mantra that Barcelona is not right? & rdquor ;, asked the comedian, centering for Colau to finish off by denying that the “disaster & rdquor; that some denounce, and also add that it seems incredible to him that there are media that join these campaigns while praising Madrid.
“They are all talented people whom the mayoress admires & rdquor;, say sources from Barcelona en Comú who explain the reason for the talks program. In view of the episodes broadcast, the format has a clear asset for Colau: the environment is friendly and praise ends up being the norm of the talks.
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“The objective is to address issues other than those that are in the media spotlight and get to know the mayoress and her guests better through humor and personal anecdotes. They want to reach a public fed up with the noise of politics through a closer and more positive language & rdquor ;, continue the same sources.
The conversations have not reached the views of some videos of the mayoress on TikTok, but the video of the interview with Giró had more than 22,000 views this Tuesday (more people than go to a rally these days, without a doubt) , that of April, in almost 20,000; that of Buenafuente, at 14,000, and that of Arnal is close to a thousand in a few hours. All to achieve different and effective access to the electorate.