The activewear brand Stronger relies on German retail and launches a shop-in-shop concept with the Kadewe Group. The Alsterhaus in Hamburg will start, the Swedish company announced on Monday.
So far, the brand’s range, which focuses on women’s sportswear and leisurewear, could only be purchased in Germany via its online shop. The launch of the new shop-in-shop concept in the shops of the Kadewe Group brings the products and collections from Stronger to brick-and-mortar retail for the first time.
After the launch of the shop in the Alsterhaus in Hamburg next January, the opening of another location in the Kadewe in Berlin will follow in March. Both the label’s signature collection and Stronger’s seasonal collections will be available there.