S.i calls the beauty collection “Rude” limited edition signed by Achille Lauro with Mulac Cosmetics (available from today 4 October, at authorized retailers and online at the brand’s website). Out of any cliché, the new capsule collection wants fight gender stereotypes and give each person the opportunity to express their personality.
Achille Lauro, the “glam rock” beauty line
Already the face of Gucci Beauty, the singer of Rolls Royce confirms with Mulac Cosmetics his passion for make-up: as a means of transformation and mutation.
From 2021, Lauro began experimenting with different personalities through the use of makeup and, its beauty line, is a precise consequence.
The collection (which takes its name from the Achille Lauro song used as the soundtrack of the Neftlix “Baby” series) is the result of an explosive synergy born from the unmistakable stylistics of the artista symbol of the urban landscape and an icon of music and fashion that has been able to stand out for its rebellion and its diversity, and of the soul disruptive and genderless of the beauty brand.
Rude: the make up collection by Achille Lauro
Characterized by a glam-rock soul, the collection opens up to different facets. Through multipurpose products, characterized by different finishes and textures specially formulated you can create infinite beauty looks: giving the possibility to experiment and embodying the concept of genderless and fluidity.
Natural, vegan and cruelty free, the line consists of 5 references: a super volume mascara in intense black color and with helical fiber brush and two pencils Kajal (in brown and blue colors) with a soft line and an immediate and full color release.
The new “capsule collection” by Achille Lauro by Mulac
But not only. Super star of the collection is the eye palette “Rude” that encompasses 12 colors with different finishes, from the most opaque to the most iridescent and intense metallics. On the first row there are the most natural colors, ideal for making everyday makeup today, while on the second row there are six more dynamic and unique colors, to give an unexpected twist to the look.
Finally, the Ph Reagent All Over Face Gel is a transparent multipurpose product from luminous and wet finish that contains a reactive Ph active. Once a small amount of product has been applied, the area will turn a pink / red hue depending on the pH and tone of your skin.
“Make-up as an expression of one’s self”
«Mulac is a brand whose identity is based on allow everyone to show their art. “Rude” it is feeling free to be, make-up is an expression of the self, it is a projection of one’s identity, I can be a man, put on mascara, be virile, be who I am, without stereotypes, without taboos.
Make-up tells who we are and helps us imagine who we could be. I love the fact that each person can freely choose what beauty means ”said Achille Lauro.
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