While companies and the population are fighting against rising prices, volatile supply chains, a shortage of skilled workers and the climate crisis are also deceiving the bad mood. According to a survey by Cap Gemini, 53% of executives describe the economic outlook for the next 12 to 18 months as bleak. Nevertheless, they are positive about the resilience of individual areas.
- Economic confidence among professionals from 2,000 organizations in 15 countries
- Digitization, interrupted supply chains and energy efficiency are urgent issues
- Only 33% of those surveyed want to invest more in sustainability in 2023
- IMF lowers global growth forecast from 2.9 to 2.7 percent for 2023
Global recession in the next 6 months?
The economic downturn presented major challenges for almost all large organizations. 50 percent of managers see aloud Cape Gemini stagflation as the most likely economic scenario over the next 12 to 18 months. In particular, Indian and Singapore executives are more positive about avoiding a recession in the next six months.
Western European executives are most likely to be convinced of a deep recession, with nearly 27% saying they believe their region is headed straight for a prolonged and prolonged recession. Bank of America CEO Brian Moynihan gives a bleak outlook for investment banking, expecting fees to drop 55 to 60 percent this year.
But trading in fixed income securities in particular is making a positive impact with estimated growth of 10 to 15%, according to Moynihan.
New investment priorities
In the past, sustainability was primarily seen as a cost driver rather than a value-adding factor. Yet 28% of Cap Gemini respondents are reducing their investments in sustainability over the next few months. If these companies still want to achieve their self-imposed or regulatory sustainability goals, something has to change, and soon.
Decision-makers around the world are concentrating their investments on the transformation of business models and using the opportunities offered by digital technologies. In doing so, they make their companies more efficient, sustainable and resilient, which will lead to more growth opportunities in the long term. Investing priorities include diversifying supply chains and creating manufacturing facilities closer to markets.
Companies in China and the US are investing in sustainability, more than before. In Europe, the proportion of organizations planning to do so is significantly lower, which increases the general pressure on sustainability investments. Due to the macroeconomic situation, customer demand for sustainable products and services has decreased, but investing this year is more about greener products, services and solutions.
Green investments and sustainability
The market for sustainability is currently largely underestimated or misunderstood. Managers often do not recognize the topic as a source of strategic value creation. Companies are currently concerned that, under the pressure of high prices, customers will not be willing to pay more for sustainable products and services. However, companies also assume that sustainability is expensive.
However, this is not the case, because initiatives such as waste reduction or energy efficiency reduce operating costs. The central challenge of sustainability is opportunity management, which shows those affected why the topic makes sense and what the difference can ultimately make. 38% of Cap Gemini respondents plan to increase their sustainability investments over the next 12 to 18 months. Expenditure is expected to increase by around 12% compared to the previous year.
The areas in which companies want to make increased investments for more sustainability are consumer products, the financial sector and industrial production. But that will not be enough to achieve sustainability goals. In the Cap Gemini survey, only 31% of respondents said their organizations will achieve their sustainability goals based on current planning.
Tom Schalenbourg, Sustainability Development Manager at Toyota Material Handling Europe says: Integrating sustainability into business strategy is a compelling factor in attracting future investments, customers and professionals. Source Capgemini.
What private investors can do now
The crypto pre-sales from C+Charge, among other things, are suitable for investing in more sustainability. During the pre-sale phase, the $CCHG utility token will be issued to private sector investors at a particularly favorable price. Phase 2 is still online for a few days, in which the token costs only 0.0145 USDT. This token gives you access to the uniquely innovative C+Charge platform, which is specifically aimed at e-car owners.
A uniform payment system for charging points in public spaces is available on the platform. With each top-up, users are credited with points that can then be exchanged for carbon credits. These credits are also known as CO₂ certificates and private investors have recently been able to trade them on special exchanges.
C+Charge invests a percentage of the transaction fees in the expansion of the urgently needed charging infrastructure in Germany. With these projects and other functions, the platform will be further expanded. Every measure contributes to more climate protection and stands for sustainable investment. Each of us can make a valuable contribution to protecting the climate and the environment.
The Crypto project C+Charge offers trading options with tokens and an early investment in an upcoming project. The success of the pre-sale proves the developers more than right, because almost 1 million US dollars have already been collected. All transactions are stored on the blockchain and this not only provides transparency, but also security.
You can now invest in a sustainable project and join C+Charge as an early investor.
Conclusion: Now is the time for organizations to explicitly address the link between finance and sustainability. Sustainability must become part of the corporate culture. We must incorporate climate change into decision-making and seize the economic opportunities that arise from it. Sustainable investing is one of the two areas alongside the technology sector that Cap Gemini 2023 survey shows could be worth investing in.
This applies not only to companies and organizations, but also to private investors. Because this target group is also very powerful and can promote sustainability with the right selection of investment options. As the Cap Gemini survey showed, the urgency of the issue has not yet reached all levels of management. All the more important that projects like C+ batch dedicated to climate protection.
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About the author: Stefanie Herrnberger works as a freelance speaker and editor. Her many years of professional experience in the areas of blockchain, cryptocurrencies and NFT offer her the perfect background to report on current news and developments on decentralized and central financial markets. Stefanie has been investing in cryptocurrencies herself for several years and therefore understands the challenges and opportunities for crypto traders.
