Lto Milan Beauty Week opens with the Academy of Perfume Award 2023 which, again this year, proclaims i best perfumes in the different competing categories. The setting of the event was the Strehler Theater of Milan, which for the occasion welcomed illustrious personalities from the sector, gathered in a artistic dialogue in the name ofcraftsmanshipof the theater and of beauty with the narrative voice of Neri Marcorè.
To the management Giorgia Venturini and the artist Samuele Sbrighi, who accompanied the public to discover the best of between music, dance and magic with an engaging performance of the magician Casanova and the testimonies of hope of the women of The strength and the smile Onlus.
Best perfume of the year: Narciso Rodriguez for her, Armani for him
What are the best perfumes of the year? Two winners: for her, Narciso Rodriguez For Her Musc Noir Rose Eau de Parfumand for him Armani Code Parfum.
Signature olfactory creation Sonia Constant, Musc Noir Rose Of Narciso Rodriguez it’s a’eau de parfum warm and sensual, authentic by vocation, like the inner beauty that characterizes every woman.
The second, by Antoine Maisondieu, it’s a perfume pour homme who embodies the quintessence of contemporary man. Through a jus which draws on the legacy of Armani Code, the tonka bean absolute and the heart of Cedar wood come together in the creation of a scent which rewrites a new masculinity, more charismatic and sensual than ever.
For her and for him, Narciso Rodriguez Musc Noir Rose and Armani Code are the best perfumes of the year
“Best Communication” Award: the winners are Prada and Hermès
For the “Best Communication Award” the winners are Prada Pardoxefeminine, e Terre d’Hermès Eau Givrée, male. The two were rewarded with a special VIP jurycomposed by famous names of the world of entertainment.
The figure of the woman is disruptive and multifaceted Paradoxe by Prada, explored in the round thanks to its personality outsider Of Emma Watson, director of beauty film dedicated and protagonist of the campaign shot by Harley Weir.
At the same time, in the wake of memories and nostalgia, the creative imagination of Terre d’Hermès Eau Givrée with the interpretation of Clement Sibony.
Accademia del Profumo Award 2023: Fame by Paco Rabanne, the best-seller of the year
Dora Baghriche, Marie Salamagne, Alberto Morillas And Fabrice Pellegrin they are the award-winning creator noses for Hunger Of Paco Rabanne, the best-selling perfume in Italy in the first six months after its launch on the market. The fragrance best seller today has the face of Elle Fanningand shines brighter than ever thanks to a new metallic bottle total black.
Among those awarded for best packaging come back Prada Paradoxethis time accompanied by the bottle hi-tech Of Moncler Pour Homme.
“Best olfactory creations” and “Best perfume Made in Italy”: among the winners, Trussardi and Ferragamo
In the category best olfactory creationschosen through a selection process in blindcome back Musc Noir Rose Of Narciso Rodriguez, for her. For men, he wins Black Metal Man Of John Richmond by Mylène Arlan.
The prize “Best Made in Italy Perfume” feminine goes to The Italian Artists of Via Solferino of the series “The Streets of Milan” Of Trussardicreated by Luca Maffei And Antoine Lie and inspired by the Sunday and spring scent that wafts through the streets of the Milanese capital. For him, the prize winner is Ferragamo Bright Leather signed by Antoine Maisondieu.
Artistic perfumery: the award goes to Armani
This year too, the technical jury awarded the fragrances couture and without distinction of gender: Magenta Tanzanite Armani Privé wins the prize Best Perfume Exclusive Collection Big Brand; The World According to Arthur Of Penhaligon’s he is instead the winner in the category Best Affiliated Brand Artistic Perfume. In the end, 214 Pepper Wood by Labsolue, awarded as Best Independent Brand Artistic Perfume.
Sustainable perfumery award: Lancôme with La Vie est Belle
The recognition ofresponsible perfume innovation this year goes to Lancome it’s at La Vie est Belle, whose bottle is refillable with a weight of glass reduced by 13%. In full respect of the environment. A perfume that has become cult who stood out «for having integrated aspects of sustainability both in responsible sourcing and in the design and production of primary and secondary packaging, creating a refillable bottle that stimulates and promotes consumer awareness towards the sustainability of choices and behaviors, with attention to the aspects of reduction, monomateriality and recycling at the end of life”.
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