The Hamburg online retailer opens a shop on Tiktok.
The company is the first major online fashion retailer in Germany, which offers its range through the short video platform, said About You on Thursday. The digital store is scheduled to open on March 31.
The online retailer brings 100 brands to the platform for the launch. These include third -party brands such as Adidas, Boss, Vero Moda and Birkenstock, but also own brands and cooperation with stars such as Bella Hadid and Katy Perry.
“As the most popular online fashion store of generations Y and Z, we meet the social media platform here that uses this target group every day,” said Marlene Lüttje, Teamlead Shoppable Video from About You.
At the start, About You wants to start with live shows. The shopping events should take place twelve days a day, with the program will take place on the first two days from 2 p.m. to 10 p.m. and on the following days from 5 p.m. to 10 p.m. Various concepts for categories such as clothes, sports or accessories are to be presented, while other program items deal with which material fits which types. In addition, some of the ABOUT YOU cooperation partners should also organize their own events in the live format inside.
About You uses the twelve -day term as a test phase to then decide whether Tiktok is suitable as a channel for the online retailer.