Daahls by Emma Roberts exclusively for About You: This is the name of the new collaboration between the German online store and the American actress and director Emma Roberts. The collection consists of a total of 86 pieces and costs between 20 and 220 euros.
The collection is based on the US star’s personal style of clothing and offers a mix of traditional Western styles and trendy 50’s elements. The current fashion trend ‘Academia Aesthetics’ shouldn’t be missing either: knit vests and polos, college t-shirts and sweatshirts, as well as book club prints and statement collars create smart retro looks.
Overall, the collection is characterized by natural fabrics such as cotton, lyocell and linen, which appear in cheerful colors such as pink, denim blue and red. Denim and checked patterns with a vintage wash and horseshoe print recreate the casual Western look, while feminine cuts and details such as bows and ruffles round off the collection in a playful way. The western look also plays a role through the use of cowboy props such as cacti and rodeo elements mixed with a trendy 50s styling. This special combination is intended to reflect Emma’s personal fantasy world, which is also reflected in the shoot entitled ‘Sugarland’.
“We are very pleased to be working with Emma Roberts. As a successful all-rounder, Emma has been inspiring young women all over the world for years. She had a clear vision for our joint collection and showed full commitment. So Emma not only combined the looks for the campaign shoot herself, but also designed the characteristic logo of the capsule collection together with her sister Grace,” says Sofia Hagemeier, Head of Exclusive Cooperations at About You.
As of today, the collection is available in all 26 About You online stores.