About You introduces a new brand.
In collaboration with the German rapper Loredana, the Hamburg e-commerce specialist has launched the Out of Orbit brand. The first collection is intended to bridge the gap between professional and family life, About You announced last week.
The 32-piece collection features contrasting designs inspired by the rapper’s motherhood but also her professional life, including both feminine and casual outfits. Crochet details meet corsets, wide jeans, cropped T-shirts and bomber jackets. Calm colors such as light gray, blue and off-white contrast with red and pink accents.
“Together with About You, I wanted to create a brand in which I could see myself 100 percent and creatively live out my two roles between family and business,” said Loredana. “The aim was to combine my two worlds in the looks: everyday life with my children and at the same time the street rap culture in which I work professionally. I want to inspire women that fashion can be an expression and connection between their different worlds.”
The collection is available in About You online shops in sizes 34 to 44. The parts are priced between 29.90 euros and 74.90 euros.