About You Fashion Week will take place in Milan for the first time in September.
During the SS23 edition of Milan Women’s Fashion Week, which takes place from September 20th to 26th, the Hamburg online retailer will also be presenting its own program over five days. From September 20th to 24th, the About You Fashion Week AW22 shows a mix of own and third-party brands. In addition to shows, there will also be an “AYFW Village” in “a specially built location”, according to an invitation that FashionUnited has received.
The third-party brands that are part of the program include Adidas, Puma, the Hugo Boss line Hugo as well as Denim Tom Tailor, Levi’s, G-Star Raw and the lingerie and swimwear supplier Lascana, which like About You belongs to the Otto Group . Also included are the About You collaborations by Leni Klum, Lena Gercke and Marina Hoermanseder.
The last edition of About You Fashion Week took place in Berlin last September. The March edition was canceled due to Corona. In December, Julian Jansen, Director of Content at About You, had already announced that the online retailer wanted to come back with its event in the fall, even bigger and more international.