Push notifications are an interesting marketing lever to experiment with. A real acquisition tool, push notifications are a customizable tool, allowing you to retain an audience, target visitors to a site and get more traffic! For those who are still looking for a tool to launch their first automated push notification campaign, Gravitec seems to be the right option!
Gravitec is a smart web push service that helps drive subscriptions with personalized incentives and automatically targeting content to the right audience. Content is automatically pushed to the right audience. Occasional visitors are thus transformed into engaged subscribers. A very useful tool for media, content creators and those who want to increase their subscription with the push system!
A tool to boost traffic
Gravitec offers a large number of options. To use the tool, you must first add your site and integrate the Gravitec code or the WordPress plugin.
First, you will have to create the notification asking the user if he wishes to receive notifications! The latter is customizable: shape, colors, position, text… If a user clicks on not receiving and finally wishes to change his decision, he can subscribe to notifications by clicking on a bell, which will appear on the site!
Precise targeting possibilities
Once the widget is installed on a site, the latter within a news feed, the latest notifications sent. Users can also choose the topics that interest them the most.
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Regarding creating a campaign, just insert a link, then add elements such as text, an image, a title, UTMs… To go further, Gravity offers the creation of segments. These personalized notifications will be sent only to certain subscribers, who meet criteria defined upstream.
Notifications can be sent as soon as they are created or can be scheduled at a specific time.
Campaign automation
Gravity offers a complete Statistics section, allowing a better understanding of users. Custom tags can be defined, but it is also possible to see the country, the search engine, the city… Statistics on the campaigns are also available in order to understand what works best and always attract more visitors.
An RSS tab is included in the tool, which automates the sending of notifications in one click! In total Gravitec offers 5 automations: RSS to Push, Drip Campaign, Tweet to Push, Push Digest and Welcome Message.
Gravitec is a paid tool, which can be used for life. For $49 instead of $2,400, all features listed are available, for 30,000 subscribers per site. Two other offers are available to take advantage of a larger number of subscribers.
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