For the tenth anniversary, Palomo Spain is preparing for a new development phase that goes beyond symbolic gestures: the upcoming move from Andalusian Posadas to Madrid marks the beginning of a new chapter in the history of the label.
Founded in spring 2015 by Alejandro Gómez Palomo, the fashion house has developed into the most internationally relevant Spanish designer fire. The brand identity is closely linked to the personality of the founder and creative director: a clear positioning for gender diversity and a progressive view of masculinity that sees feminine codes as a creative potential has shaped the company’s DNA since the start.
In the past ten years, Palomo Spain has had remarkable successes – from fashion shows in fashion metropolises such as Madrid, New York and Paris to renowned awards. These include the “Who’s on Next” Award (today “Vogue Fashion Fund”) of the Spanish Vogue in 2018 and the “National Fashion Design Award” of the Spanish Ministry of Culture 2024. Stars such as Rosalía, Harry Styles, Rita Ora and Miley Cyrus carried designs of the label and contributed significantly to global visibility.
The presentation of the autumn/winter collection in 2016/17 with the title Orlando in May 2016-the first full collection of the house was a first milestone. A few months later, the spring/summer collection 2017 Boy Walks brought a crucial breakthrough in an exotic Forest, which was presented with a sensational show in the gardens of the Museo Lázaro Galdiano in Madrid. A central highlight: Beyoncé chose a cloak from this collection- with ruffles and floral motifs in violet, green and red tones- to announce the birth of their twins on Instagram. The picture went viral and became a pop cultural moment with far -reaching effect. According to Palomo Spain, it is still one of the most-fed photos of Instagram history and marks a turning point in the development of the label.
Since its foundation, the Palomo Spain headquarters has been in the Andalusian Posadas on the banks of the Guadalquivir, the home town of the founder. After studying the fashion at London College of Fashion, the designer returned there. This conscious decision to work far from the fashion metropolis Madrid, according to his own information, met on the advice of director Pedro Almodóvar, who suggested him in an interview in 2018 to “stay on the floor with his feet” and to concentrate on his creative work, far from possible distractions of the big city.
But now, ten years later, Palomo is moving to the capital. The designer has come to the conclusion that Madrid is the appropriate place for the next level of development of his brand. Posadas remains an identity -creating element of the brand, but loses its function as an operational basis. The move symbolically stands for a strategic turning point that will not only be noticeable on an organizational and economic level, but also in the creative area: Plans to design Palomo Spain for the first time.
New CEO and new investor
In addition to the move, Palomo has also opened the capital of his label Palomo Spain for a new investor: Jan Andreu Masrramon, currently managing director of the Andge Investment investment fund of the Andge family. In June, Andreu joined the company’s board as a new shareholder.
In the course of this capital entry, the management structure was also re -established. Rosella López Norzi now takes on the role of the CEO of Palomo Spain. The experienced manager brings extensive international expertise from the luxury mode area and is intended to significantly help shape the next development phase of the label.
López Norzi looks back on a 20-year career in the industry. Her career began as Global Sales Director for Europe at Diane von Furstenberg in the New York headquarters, where she worked from 2002 to 2005. Then she moved to Ralph Lauren and from 2009 from London from London’s women’s collections of the Polo Ralph Lauren brand as a key account manager for Great Britain and Ireland.
In 2010 she was moving back to the United States, where she worked as an International Sales & Marketing Director at the Luxury Handlebelbelbel Kotur in New York and Hong Kong until mid -2011. This was followed by a ten -year commitment to the New York luxury brand Cushnie, where she held various management positions and most recently acted as president from 2018 to 2021.
From January 2023 to August 2024, López Norzi was President of the Luxury brand Figue based in New York. Since September 2024 she has been at the head of Palomo Spain and brings her international experience and leadership into the Spanish label.
The time delay between the appointment of Rosella López Norzi on CEO last September and the official announcement by Palomo Spain is due to a targeted training phase. During this phase, the manager became familiar with her new tasks and responsibilities at the head of the Spanish label.
López Norzi brings well -founded experiences from her previous stations – including the global expansion of Diane von Furstenberg, the extensive growth in Cushnie as well as the restructuring and rebranding of the luxury brand Figue. Based on this know-how, she pursues clear strategic goals at Palomo Spain: the development of a future-oriented brand strategy, the targeted expansion of business areas retail, wholesale, e-commerce, merchandising and marketing as well as the evaluation of potential capital investments for further strengthening the company.
Palomo Spain launches the first women’s model line
In parallel to the structural changes at the company and business level, Palomo Spain has also expanded its creative portfolio. With the 2026 resort collection, the label is presenting its own women’s model line for the first time.
Although the creative universe of Palomo has always been inspired by the female silhouette, this has so far only been reflected in its gender -fluid men’s collections.
With the new Cocoon collection, staged as a look book with photographs by Marcello Junio Dino, Palomo Spain opens for the first time for women’s fashion, but line is combined by the line for men and for women – but without rigid separation. Rather, both design directions flow harmoniously and form a common aesthetic language, as it shaped the label from the start.
The brand uses this expansion as an opportunity to rethink and develop its previous feminine codes – previously interpreted from the man’s perspective. The resort collection is deeply anchored in the silhouettes typical of the brand, which are now reinterpreted by increased influences from southern Spain. The label conveys an allegorical message of return to its cultural roots without leaving its previous principles.
“The admiration for the woman was present at Palomo from the start,” emphasizes designer Alejandro Gómez Palomo, founder and creative director of Palomo Spain. “Although we focused on offering the man an aesthetics that traditionally only accessible to the woman, she was always part of our universe.”
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