Although the second part of the fourth and final season of Stranger Things will be released in July, fans will remember the atmosphere, the characters and the “stranger things” that made them shiver through the new store dedicated to the series. Lighthouse. Located in the heart of Paris at 44 avenue des Champs-Élysées, this unique pop-up store awaits visitors with faithful replicas of the emblematic sets of the series and its batch of derivative products. Others have also opened in Dallas and Chicago.
Relive Stranger Things in reality
The Stranger Things boutique opened on the Champs-Élysées on June 24 to quell fans’ excitement, ahead of the release of the finale which will be even “darker” and “more intense” than previous seasons, according to Ross Duffer, co-creator of the series.
The media still lacking in confidence in France and around the world
Netflix’s pop-up store invites you to dive back into a completely immersive space spread over 440 m². The two floors of the pop-up store recreate typical locations from the series, such as the Russian Laboratory, the Palace Arcade, the Starcourt Mall, and Joyce’s house.
All references to the series and its decors are reproduced in the many shelves of the store to offer a realistic physical journey. Through this new experience, Stranger Things extends its dimensions beyond the screen. This also confirms Netflix’s strategy of considering its series as brands, along with video games.
Merchandise to keep a souvenir of Stranger Things
The Netflix store acts as a souvenir store. Merchandise is intended to complement fan collections. Mugs, t-shirts, sweaters, but also figurines and stuffed animals are to be discovered in the store.
On the other hand, it is necessary to spend “astronomical” sums to afford these souvenirs, testify the first unconditional who crossed the door of the shop. Some have notably reported excessive prices with darlings at 25 euros for a set of three.