Pierre Cardin, French pioneer of prêt-à-porter fashion and the license principle, who died at the end of December 2020, has now received a commemorative plaque with his name. Meanwhile, his nephew Rodrigo Basilicati-Cardin takes over as successor at the fashion house. The House’s new Fall/Winter 2023/2024 collection was presented yesterday as part of the official Paris Fashion Week calendar.
The plaque commemorating Pierre Cardin was also unveiled yesterday, March 6, at 3:15 p.m. It is located on the corner of Rue du Faubourg Saint-Honoré and Avenue de Marigny, on the spot where the iconic Cardin boutique is about to reopen.
As the brand returns to the official Paris Fashion Week calendar, the new Artistic Director strives to give it a contemporary dimension. On the one hand by using fabrics from stock – and one can imagine that there are many of these in-house: these range from the men’s and women’s suits in pure wool tweed which opened the presentation, to the flowing dresses in silk crepe or an orange one Faux fur coat from previous collections.
Pierre Cardin’s new look: recycling, stocks and internet storefronts
The ateliers, led by Rodrigo Basilicati-Cardin, also sourced recycled polyester fabrics from Italy, Japan and Taiwan, making them into a midnight-blue pants and poncho and a green jacket, giving the house a more sustainable approach. Finally, the House of Cardin announced a new online platform called ‘Palais Cardin’ to serve as a virtual luxury boutique.
Pierre Cardin’s iconic style – known for his sunglasses, cut-outs, deconstructed silhouettes and geometric effects – remains unique. The generational shift was embodied by a throng of children walking down the runway wearing a top bearing the designer’s initials. It’s a nice message for young people to reconnect with this unique brand that has always stayed true to itself and, at Pierre Cardin’s request, didn’t bring any external designers on board.
This article was published on FashionUnited.fr. Translation and editing: Barbara Russ