Merger of Interbride Bridal Fashion Fair and European Bridal Week
True to the motto “From the industry. For the industry.” The Board Members and Partners of the Interbride Bridal Fashion Fair and the European Bridal Week organizing team at United Fairs are pleased to announce that these two market leading shows are merging into one event. By merging the two trade fairs, the aim is to strengthen the bridal fashion industry and to position it in the best possible way for future market developments, because everyone is aware that the passion for the industry unites them: “Because Passion Unites Us”.
Those responsible for both fairs saw it as their duty to jointly meet the demands of the numerous visitors to both bridal fashion fairs and to create an order platform in Germany that could offer a forum to all areas of the industry. This lays a new foundation for the entire bridal fashion industry in Germany and beyond, which is the starting point for further expanding Germany as a retail location.
From now on, it is important to bundle the diverse skills of everyone in order to position ourselves even more broadly. Visitors to a joint trade fair are thus offered a multifaceted portfolio of international and high-quality exhibitors, who are distinguished from one another by their individuality. While new target groups open up for exhibitors, buyers can order in a focused manner because they can find everything under one roof.
It is the common goal of everyone to set prosperous impulses for the industry during the coming trade fairs. By merging the two trade fairs, the aim is to support the retail trade in particular and to offer visitors optimal added value.
The European Bridal Week is thus the most efficient industry and communication meeting point for fashion, fashion and trends from all over the world and will take place from April 1st to 3rd, 2023 at Messe Essen in Essen, Germany.