Sti go back to focusing on health. The real one. Not that of a flat stomach and a little tan to impress, the desire to lose weight, what appears in front of a mirror, mere aesthetics leave room for a deeper perception of health. It is no longer the scale that considers our well-being, but the social, biological, psychological, cognitive and emotional state.
The 2023 Wellness Index Report
The COVID-19 pandemic has induced a profound change in individual awareness of the determinants of health. Let’s try to go back to the pre-covid era and remember what definition we would have given to feeling healthy, what parameters we would have observed in order to be able to claim to be healthy, and today, after this new awareness, we notice what has changed.
Scientific literature, in fact, shows us how the phenomenon has had a dramatic impact on the mental health of the population and on well-being more generally, persisting even for many months after the end of the peaks of contagion before reaching a gradual recovery. The effect was that ofevolution of the definition of “well-being”, no longer perceived as a simple physical form, but a wider mental, physical and spiritual dimension. Where the mental health aspect is made predominant.
Longevity and a new idea of Wellness
The 78% of consumers say “wellness is more important than ever” and the 40% engage in physical activity with the aim of improving mental health. It is what emerges from MindBody Wellness Index 2023 reportwhich charts a radical change in the perception of well-being among consumers.
A long-term health view
The Wellness Index 2023 tracks a rapid and radical change on the part of consumers. If the main goal of those who practiced physical activity in 2021 was to control body weight, in 2023 the goal is to live a long and healthy life.
What is meant by Longevity today
longevity, understood not only as a personal milestone, but just like years of life lived in health, it is a desire shared by about 1 in 3 consumers. This data is corroborated by the fact that 51% of those interviewed practice physical activity that is functional to the movements of daily life. About half (47%) say recovery from exercise through stretching and yoga is a priority.
Thus, the desire for long-term health in a transdisciplinary perspective, as the scientific literature has been proposing for some time. Mind and body are associated with the spiritual and environmental context.
Women, communities and young people
The image that takes shape is that of a desire to share and participate. In fact, 43% of consumers state that the community is a very important part of wellness experiences. Alongside this is the desire to female community.
About 4 out of 10 women prefer gyms or fitness centers for women only and 35% between the ages of 18 and 50 organize their training based on the needs deriving from their menstrual cycle. Finally, there is also the push of the younger age groups.
Generation Z and Millennials appear to be the generations that spend the most on wellbeing, of which more than a quarter say they focus on wellbeing to feel connected to other people.
References: https://www.nature.com/articles/s41598-022-22994-4#Sec17 https://pubmed.ncbi.nlm.nih.gov/21309708/ https://brand.mindbodyonline.com/m/633f71833321aa35/original/Averta-IHRSA-Deck-smaller.pdf
Who are the authors
Gianluca Pistore
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