The Pitti Immagine Bimbo is one of the most important children’s fashion fairs in the world. From January 18th to 20th, 230 brands will present their Fall/Winter 2023 collections at the Fortezza da Basso in Florence. 70 percent of the exhibiting companies came from outside Italy.
“Pittiway” is the motto
The motto of the children’s fashion fair was “Pittiway”. “In these difficult, yet creative, innovative and diverse times, Pitti Immagine will act as a compass for a new direction, for possible paths and a possible restart,” said Managing Director Agostino Poletto in a statement. “On the Fortezza site there will be paths, curves and U-turns for cruising at high speed. A journey, sometimes contradictory, that testifies to an inexhaustible energy: an energy that shows new ways to shape the future.
Pitti Bimbo’s “macro” areas
“100% Baby”
An area for luxury, sporty and urban brands such as Bugatti Junior, Dolce & Gabbana, John Richmond, Miss Blumarine and Sarabanda. “The brands in the “100% Bambino” area are the ideal starting point for a wardrobe that brings children and parents together, combines style and practicality and increasingly also meets the requirements of ecologically sustainable fashion,” according to a statement from the organizers ..
The Kid’s Lab
This area was designed as a showcase for international and innovative children’s fashion. Exhibiting brands in this area included Bobux, IllyTrilly, Inuwet, Jellycat and Little Dutch. This area was designed as a showcase for international and innovative children’s fashion. Brands exhibiting in this area included Bobux, IllyTrilly, Inuwet, Jellycat and Little Dutch. The communication describes the products in this range as follows: “They are made by young and pioneering labels, characterized by a distinctive design, an innovative choice of materials and a brand philosophy that incorporates eco-ethics in a transversal way.”
highlights
Pitti Bimbo Editorials
Stylist Maria Giulia Pieroni created two additional exhibition areas, both designed to evoke nostalgia in viewers, from ski slope fashion to school accessories. The stories brought back childhood memories, from back-to-school shopping to family winter vacations.
My First Snow
Outdoor clothing for the ski slopes and more. Here you could see clothes that are not only fun and creative, but also functional. Brands represented here included Lours Paris, Moncler Enfant, Izipizi, Emporio Armani and Dolce & Gabbana.
cool school
Stands with accessories such as satchels and backpacks, as well as useful utensils such as colored pencils – all in fun colors and shapes proved that school doesn’t have to be boring. Brands included Grech & Co, Illustrabimbi, Jeune Premier, Betty’s Home and ecoBirdy.
The fashion show of Monnalisa
Italian brand Monnalisa held a fashion show on the first day of the fair. Over a hundred different looks, from casual to formal, were presented by children. Both pastel tones and bright colors, floral patterns and bright prints were on display.
The next edition of the fair will take place on June 21-23, 2023.
This translated post previously appeared on FashionUnited.com.