The production forecasts for Apple’s Vision Pro glasses are drastically reduced from the original targets.
Apple introduced the Vision Pro glasses on June 5. PDO
Apple has had to drastically reduce the production forecasts for Vision Pro glasses, he says FT.
Tech giant Apple announced augmented reality glasses last month. The product was hailed as Apple’s most significant product release since the iPhone.
The complexity of glass design and production difficulties are behind the narrowing of the goals. Plans for a cheaper version have also had to be postponed.
Apple announced its product on June 5, but it has already announced that the $3,500 device won’t go on sale until early next year. Analysts have interpreted this as more related to editorial issues.
The Chinese company Luxshare is the contract manufacturer of the device. Two insiders told the FT that the Chinese company is preparing to make fewer than 400,000 units in 2024. Several industry sources said Luxshare was the sole assembler of Apple’s device. According to the FT, two Chinese suppliers of Vision Pro components said that Apple only asked them for 130,000 to 150,000 units in the first year.
Both forecasts point to a significant reduction in production compared to the previous sales target. Previously, the goal was one million units in the first year.
These are real eyeglasses. The company says the price of the glasses is 3,500 dollars, i.e. around 3,260 euros. PDO
Technology-filled ski goggles
With the glasses, the user gets so-called augmented reality in his field of vision. For example, computer software becomes visible to the user’s eyes on top of the real world.
Apple touts the look of the glasses as a great design, but it’s sure to divide opinion.
The glasses seem to bring a new kind of experience to watching movies or playing games. The company promises more than 4K accurate image for both eyes. The glasses also have a built-in audio system that brings sound directly to the user’s ears.