As summer approaches, Ad4Screen, the 100% Cross Device media and marketing agency, is organizing The Morning App. This is a series of face-to-face conferences whose objective is to help you strengthen your expertise in app marketing. This free event will be held on Tuesday, June 21, 2022 from 8:30 a.m. to 12:30 p.m. It will take place in the heart of Paris, at the Bristol (8th arrondissement).
More than fifteen themes to discover
You will be able to participate in six conferences, covering more than fifteen different themes. This is a unique opportunity to improve in specific areas, for example iOS 15 or Android LAT. The speakers will also address fraud in the world of display. Examples of fraud are numerous today, ranging from the purchase of false clicks to the simulation of clicks. Fraud is now estimated to account for 20-30% of global inventory and cost advertisers billions of dollars on average each year. Thus, you will have the opportunity to learn more about the various existing solutions to fight against this phenomenon and the tools at your disposal.
Facebook is reportedly overhauling its advertising system
The App Morning is also an opportunity to learn more about in-app retargeting. As a reminder, this consists of bringing back a user who has abandoned a purchase or an action on an application. The goal is to re-engage the carriers and thus maximize the ROI. You will be able to understand in detail the operation and the advantages of this method thanks to the feedback from Brico Privé, a private sales site specializing in DIY.
Other essential themes will be covered, including push marketing, social networks and the different types of A/B testing. All the fundamental elements of the marketing app will be reviewed and deciphered. To not miss anything, just register for Ad4Screen conferences for free.
Exchange with other advertisers
Throughout this morning, many digital marketing professionals will speak to share their expertise with you. They will share their experience so that you know the best practices in app marketing. Several experts operating in very different fields will be present at the App Morning. Among them :
- Thibault Zimmermann, Lead App Marketing Manager at Mano Mano;
- David Nedzela, Chief Customer Officer at SNCF;
- Eric Poncin, Founder of Toosla;
- Jérôme Souilhard, E-mailing & CRM Manager at Brico Privé;
- Jean-David Morin, Sales Manager at AppsFlyer;
- Aline Reiniche, Senior Regional Director France at Adjust;
- Patrick Mareuil, Managing Director EMEA at Airship.
In total, more than 25 speakers will take part in the event. You can ask them all your questions during a unique Q&A session. They will give you valuable advice on app acquisition, performance analysis, levers to activate, etc.
This morning is also an opportunity to expand your network. Indeed, you will meet other advertisers, will be able to highlight your skills and embark on new projects that will allow you to develop your business.
As you will have understood, The App Morning is the meeting not to be missed for any professional wishing to improve their skills in app marketing, network and obtain real expert advice. Do not forget to subscribe !