A Fish Named Fred starts with children’s fashion

The Dutch menswear brand A Fish Named Fred is now also focusing on kidswear.

The brand has developed the boys’ line Fred Junior in collaboration with Dutch children’s fashion specialist Jolo Fashion Group, A Fish Named Fred announced last week.

The pieces, which, like the brand’s menswear, rely on many prints, were designed with the help of artificial intelligence (AI). The range consists of trousers and shorts, as well as shirts, sweaters, polo shirts and blazers.

The menswear from A Fish Named Fred is available in Germany from online fashion retailers such as About You and Zalando as well as the men’s outfitter Felbinger.

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