Today, social networks are essential tools for a good marketing strategy. Used well, they allow you to gain visibility, increase your sales and increase your incoming traffic. To achieve these objectives through social platforms, it is essential to carry out social media campaigns. Some tools like adscook help facilitate the process. It allows you to create, manage and optimize campaigns on Facebook and Instagram in just a few clicks.
Design your advertising campaigns more easily
First, you need to connect your Facebook Ads account to the platform. To start creating a campaign, just click on “New Campaign” in the menu on the left. In the same way as on the Facebook advertising manager, you must indicate a budget. It is then required to fill in the characteristics of its audience such as its geographical location, average age, gender and language spoken. The tool makes an estimate of the reach. To make the task easier, it is possible to save audience groups or copy and paste them from one campaign to another. This avoids having to re-enter all the information each time.
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The next step is to design the campaign. It is possible to download media from your computer or from Google Drive, such as videos or images. They are then saved on the platform, making it possible to create a library of resources over time. You must choose the format of its content, for example in simple publication or in carousel, as well as a description. Once the campaign is ready, just click on “Publish”.
From the dashboard, the user can follow the results of his actions thanks to numerous KPIs. We find in particular the cost per thousand (CPM), that is to say the price to be paid so that the advertiser sees his advertisement displayed a thousand times, the number of clicks and the total cost of his campaign. Each metric is visible in a clear graph and in a visual representation of the sales funnel. Thanks to this data, it is possible to adapt its marketing strategy and make intelligent decisions.
Note that Adscook also has a marketing automation feature. Depending on the results of the campaign, it is possible to relaunch the content or pause certain actions. For example, the advertiser can instruct the tool to automatically increase the budget if the campaign exceeds sales goals.
The AppSumo marketplace offers adscook at the price of 79 dollars for life instead of 1068 dollars. This offer includes all features, including an A/B testing option. However, monthly ad spend should not exceed $15,000. If you would like to carry out larger campaigns, two other licenses are available.
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