After London streetwear brand A Cold Wall opened its first store at the Hyundai Coex department store in Seoul, South Korea last month, it has now opened a second, also in the capital. Like the first store, it is a concept store developed in collaboration with South Korean fashion consultancy and importer Modern Works.
The 53 square meter store is located on the fourth floor of the well-known Lotte department store in the Jamsil district. The store-in-store is part of the men’s department and here too, designer and founder Samual Ross’ knowledge of industrial design was incorporated into the aesthetics of the store. This takes up the visual language of the brand to create an innovative space with a wide range of clothing, accessories and exclusive products.
“Staying true to the label’s core principles of culture and community, Ross aims to offer the engaged and informed Korean audience a truly immersive approach to the ACW* universe,” according to the brand.
As with the store at Hyundai Coex department store, the most striking feature is the bright orange color, which the brand says “creates a noticeable energy throughout the space” and “signals positive intentions.”