Over the last 12 years, A fish named Fred has taken the fashion world by storm and is now represented in an impressive 35 countries! This brand refuses to blend in – oh no, it’s their unique approach that sets them apart and has garnered a huge following from retailers and consumers alike. You can’t help but smile at first sight of her colorful and humorous style.
Even during the corona pandemic, A fish named Fred brought a breath of fresh air with their original collaborations, gimmicks and surprises. Your creative team doesn’t stop inspiring with their wild ideas, which makes Fred stand out even more proudly, and that’s absolutely fantastic! “The Fred Way” is a much-needed breath of fresh air in the current world of fashion, which can sometimes be as murky as a gray sea.
And we haven’t even mentioned A fish named Fred’s brand new Spring/Summer 2024 collection, aptly named ‘Fred Coast’. This collection exudes a cool, laid-back California vibe, complete with surfboards and beach motifs. But let’s be clear, this collection is anything but ordinary! A fish named Fred gives it its own unique touch with prints of sea creatures like crabs, lobsters and fish in different colours.
And as if that wasn’t enough, the collection also features a selection of blazers, waistcoats and even trousers for a complete three-piece outfit. With over 30 different styles to choose from, there is something for everyone. The collection can be seen in 29 showrooms worldwide.