Online, there are a multitude of different methods to reach your targets and potential prospects. However, the most popular remains natural referencing (SEO). To obtain results more quickly and implement their strategy more easily, some companies nevertheless decide to turn to paid referencing (SEA).
To implement their action plan, they rely on Google Adwords. This is the company’s advertising ecosystem bringing together all of its media: the search engine, the display network, YouTube, Shopping, Maps and Play. It works on a cost per click (CPC) basis. This means that users must indicate how much they are willing to pay for the targeted keyword. Based on the determined CPC and that of the competitors, Google assigns the placement of the ad.
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For companies, Google Adwords can be powerful levers for their development. They allow you to achieve several objectives such as visibility, traffic and conversion. Back to the many advantages of this advertising system for companies.
Businesses: the advantages of using Google AdWords
Google Adwords advertising campaigns can be customized to meet each business’s needs and goals in a short period of time.
Be on the first page in search results
On Google, appearing on the first page of search results quickly becomes a real challenge. Some professionals decide to adopt an SEO strategy by writing content with the keywords most used by their audience, and developing a responsive site. However, these tasks take time, as does the appearance of concrete results.
In addition to this approach, it is recommended to turn to the SEA. By using the advertising system, it is possible to quickly end up on the first page of the search engine. However, this requires adopting the right reflexes when setting up your advertising campaign. You have to define your objectives, do some research, organize your account, define your budget and choose the relevant keywords.
Improved visibility
With a market share of over 90%, Google is the number one search engine in the world. More than 80,000 requests are made every second, or 6.9 billion per day. In view of the statistics, it should be said that Google Adwords advertising makes it possible to reach a large number of Internet users. In this way, the tool has a central role in achieving visibility objectives.
Depending on the budget you have, it is possible to start in a few clicks on Google Adwords, and quickly appear on the first page. This is a significant advantage for attracting new Internet users and transforming them into prospects and potential customers.
Very precise targeting
Google Adwords differs from other advertising tools by the precision of its targeting. The latter is carried out according to several criteria, starting with the request of Internet users. The placement of ads on search pages is also taken into account. To know the specificities of each medium, it is best to download our Google Adwords guide.
Elements such as the location of the customers, their age group and their language, but also the day, the hour and the frequency of broadcast can be defined. The advertising system also offers the possibility of choosing on which types of devices the company wishes to broadcast its ad. It can therefore indicate precisely the profiles of Internet users that it targets to promote its offer or its products.
Strong visitor response
On Google, a search is the sign of a marked interest in a service, good or information. The advertising service even distinguishes between two types of research:
- affinity audiences. It is a question of reaching these users according to their habits, their centers of interest or the subjects that fascinate them;
- market audiences. The objective is then to reach Internet users according to their recent purchase intentions expressed through their various queries.
Google also has other segments. They are composed of data specific to its company, such as customer files, to specific events that appear during the user’s life, such as a wedding or a birthday. Thanks to these elements, the traffic coming from Google Adwords is sometimes more qualified than that coming from other channels. This is as true in B2B as it is in B2C.
Powerful statistical tools
On Google Adwords, advertisers have access to very advanced statistical tools. In a few clicks, they can know the return on investment (ROI) of their campaign. In the event that it is deemed not to perform well enough, users can check the profitability of their keywords and modify their advertisements.
On the platform, a wide range of key performance indicators (KPI) is offered, such as the frequency of distribution, the CPC or the conversion rate. In this way, it is possible to quickly measure the success of its advertising campaigns. You just need to use Google Adwords several times to master all the workings and successfully generate traffic consistently.
It should therefore be said that Google’s advertising system makes it possible to respond to different issues. Used well, it contributes to the proper functioning of a web marketing strategy.
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