TO This point would seem a consolidated practice. Settiamanana does not pass, in fact, without the‘fashion industry is shaken by an important announcement or by abnormal news. After only seven days, however, one of the most discussed and debated dilemmas found a certain response. In short, who will be New creative director of Loewe?
To collect the witness from the resigning Jonathan Anderson they will therefore be Jack McColough And Lazaro Hernandezformer founders and designers of brand Proenza Schoulerwho had left last January. The “emptiness of power” caused by Anderson’s farewell, who had led the Spanish maison for eleven years, will then last little. The two creatives American, in fact, will teach themselves starting next April 7, taking control of the women’s, man and accessories collections.
Who are McColough and Hernandez
The fresh creative directors of Loewe met at the Parsons School of Design in New York, where they soon founded the Proenza Schouler brand. In the same year of the degree, the pair of stylists conquered the designer prize of the year, then going to collect five CFDA Awards in the following years among the titles of Designer of the Year And Accessories of the year. Their vision of the design, rooted in a rigorous exploration of the craftsmanship and imbued with a profound artistic sensitivity, is what unites them to the long history of Loewe.
A portrait of Jack McColough and Lazaro Hernandez, the new creative directors of Loewe (Photo Courtesy of Press Office)
«We are incredibly honored to join Loewe, a maison whose values and mission are closely aligned with ours. We can’t wait to work alongside his extraordinary teams and craftsmen, whose talent – under the exceptional creative direction of Jonathan Anderson – transformed Loewe into the cultural force that is today. We extend our sincere gratitude to Bernard Arnault, Delphine Arnault, Sidney Toledano and Pascale Lepivre for entrusting us with the next chapter of this extraordinary maison, “said Hernandez and McColloough.
Loewe Creative Director, the beginning of a new chapter
The so -called chairs It has now become an irresistible pastime for professionals and beyond. The continuous rumors and the constant gossip on possible farewells, resignation or appointments has made the sector even more frenetic and convulsive, constantly oriented towards the Next Big Name To which will be asked to raise the fate of this or that maison. The resignation of Jonathan Anderson, announced on March 17, opened the road to the official of the arrival of Hernandez and McColloough, who had left their Proenza Schouler already in January. It is not clear, among other things, what will be the fate of the brand among the most appreciated at the New York Fashion Week.
Fixed the “mystery” on the creative direction of Loewe, the future of Jonathan Anderson, that many would like very close to the guidance of Dior. Following the disruptive appointment of Demn from GucciFurthermore, the bets on which it will happen to him from Balenciagawhile anxiously awaits a possible appointment from Fendi.
In short, the changes in the fashion industry are far from finite.
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