“The pork is not thrown away, but in this case also of the fish. The work of the London designer Isabelle Taylor, who realizes clothes starting from the skin of these animals, also demonstrates, transforming the concept of fashion into “fiscion”. Taylor has always had a strong link with fish, an interest born from his passion for snorkeling.

FISHION: the conception of Isabelle Taylor’s fashion

Taylor’s bond with the marine world began as a child, when immersing himself to observe the fish he began to be hypnotized. Over time, he also started studying dead fish, affected by contrast between their beauty and the cold and artificial environment of supermarkets. And precisely this passion has turned into art, leading her to paint and draw them during the school years and, finally, to use them as innovative and sustainable materials in its conception of fashion. In 2019 Taylor witnessed a Joe Boon fashion show at Central Saint Martins, where he saw for the first time the unpublished use of this material. From there, he decided to try it and began to recover fish waste from a fish shop for Edinburgh, where he studied.

Taylor’s creative process

Today the designer studies at the Creative Master of the Royal College of Art in London, where he was able to perfect the process, developing his “Skinned Potental” brand. Lately he has also obtained great visibility on Tiktok, thanks to A fish leather dress noticed by the model Julia Fox. In one Recent interview on the English fashion newspaper Dazedthe designer told how fashion has always lived as a means of personal expression and growing with an identical twin sister, found a way in the clothes to affirm its individuality.

A self -taught designer

Taylor’s approach to fish skin processing was initially self -taught. He learned the techniques through online searchesusing rudimentary methods that provided for the use of oil, egg yolk and soap for plates for processing. Over time, he refined the technique. Today he mainly works with salmon skin, the most easily available type, and follows the entire production process firsthand, from cleaning to tincture. Each garment made with this material requires between 50 and 60 specimens and several weeks of processing. With its brand “Skinned Potential”, Taylor wants to demonstrate that fish skin has enormous potential in sustainable fashion. In addition to being nine times more resistant than beef, As you say herself, her use reduces waste and environmental impact. More than dressing celebrities, the objective of the “asset” is to raise awareness of the use of sustainable materials and demonstrate that luxury does not depend on the price, but on the creativity and awareness with which it is made.

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