ROoma, 10 Mar. – How many of us, after shooting a selfie, immediately go to check if the expression is quite captivating? All, without a doubt. How many do they proudly show their smile? And how many are hiding him for the fear of the judgment of others? We live in a world where every photo, every post and every video tell a story and our image, with our smile on the cover, is the first thing that others notice when they peek on social media. But behind the aesthetics of a smile, profound connections are hidden with psychophysical well -being, self -confidence and even success in personal and professional relationships.

Dr. knows it well Michele Inzaghi, dentist and expert in dental aesthetics, pioneer in the use of digital technologies applied to the world of dentistry. In his latest book Este-Tik-Tok-to dental: the importance of smile in the era of social networksDr. Inzaghi pays attention to how the universe of social networks have made the care of their image and smile fundamental.

With skills ranging from digital technology to wellness psychology, the volume offers a unique and complete guide to enhance the smile: «They are five reasons why it is interesting to read it – explains Inzaghi. The book offers the possibility of discovering the hidden power of the smile e how it influences the way others perceive it and how personal and professional life changes. Innovative techniques ranging from digital technology to latest generation treatments are then revealed, which can really make a difference ».

The text also illustrates how digital platforms have redefined beauty and what to do to keep up: «My -Ipper still inzaghi – is a scientific but accessible approach: everything is clearly explained, without useless technicalities. Practical advice immediately applicable: from the best treatments to the precautions for impeccable oral health. Smile is not just an aesthetic question: it is the symbol of one’s well -being and self -esteem. In short, my book will give all the answers to transform it and make it the best ally ».

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