For the first time in Lidl, on Thursday last week, foods on the Swedish theme were on sale.
Many Swedish food delicacies are also familiar in Finland. Joel Maalmi
Swedish foods seem to be most interested in the earnings and Jansson’s stimulus. They sold almost to the end of the Lidl Ground Theme Week.
For the first time, the Swedish theme was Lidl’s soil theme. Campaign Expert Sini Tanskanen says that there are a total of about 15 different countries in the selection.
The size and sales times of the themes vary. The biggest themes are on sale in a fairly even cycle a few times a year.
– Italy is one of the number one of the soil themes, and Asia, Greece and the US are one of the popular themes. The favorite products of the Italian theme include wood-oven pizzas, Italian-style cream ice cream and tiramisu, Tanskanen lists.
According to him, the Swedish theme, which has been on sale for the first time, has been positively surprised and many products have been sold out during the theme week. The soil theme products are always on sale and are on sale as long as the product is enough. The most popular products can quickly run out of stores.
Finns were particularly interested in the buns of the western neighbor.
Of course, the Swedish theme products were moderate, as it was difficult to estimate their popularity in advance.
In addition to the earbud and Jansson hooting, for example, Wallenberg steak meals, punch rollers and masarine pastries, and salty pies were of interest to Finns.
The selection also included rotten sauce, crispbread, fruit fish candies, blueberry ice cream, cocoa oat balls and cardamom.
Tanskanen thinks that the Swedish theme is very likely to continue to be seen.
In addition to Finland, the Swedish theme was also on sale for the first time in Denmark and the UK.
The Swedish Lidle has long had Finland-Week, one of Sweden’s most popular soil themes. During Finland week, Swedish Lidle has products from Finnish manufacturers such as cold cuts and sausages, whiskey porridge, cabbage rolls, rice pies and sweets. Successful Suomi Week has been inspired by Sweden Week.