Housekeeping aids are becoming increasingly expensive, so 7 in 10 Belgians would expect to be busy with Zwabber and Stofvod themselves. A poll by a thousand Belgians shows that the ‘Battle of the Geslachten’ is not settled: 72% of women indicate that they almost only serve the household, while only 28% of men admit that their partner does the most work. Trend watcher Herman Konings gives men a good reason to roll up their sleeves more often: “If you struggle if you clean up your things, you scoop order and that makes your happiness hormones flow.”

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