A perfectly cut blazer, the ideal wool sweater, a fresh white blouse – some items of clothing that are timeless and trend -independent form the basis of a modern wardrobe. The Dutch brand Zenggi masters the balance between timeless elegance and current relevance with refined essentials. But in a highly competitive market, a strategic sales are crucial: With the Wholesale expertise and support in the market expansion by the Berlin fashion agency Melagence, the label strengthens its presence in the Dach region-Germany, Austria and Switzerland-and offers retailers: interior collections, quality, versatility and commercial attractiveness combine.
Fashionunited spoke to Melanie Bauer, CEO von Melagence, about the growing influence of Zenggi in German-speaking countries, the characteristic approach of the label of tailoring and knitting as well as his upcoming autumn/winter 2025 collection.
Build trust and dynamics
For Zenggi, the search for the right trading partner was: the key to expansion inside. Melagence, known for a carefully curated approach, selects brands that correspond to their values: quality, strong design identity and commercial load -bearing capacity. The agency had known Zenggi for a long time, but the right timing and the necessary resources were crucial. “The label came up to us before the pandemic and wanted to work together. At that time we just didn’t have the necessary manpower, ”explains Bauer.
That changed in early 2024 when a short -term showroom opportunity in Paris offered the perfect start. “We turned to Zenggi and they were there immediately. The subsequent response of the retailers: Inside was incredible – many already took the brand into their portfolio after the first impression. That was a strong confirmation of their market potential. ” Since then, the dynamic has increased. Twelve new trading partners: Inside, ten more followed this winter.
Luxurious essentials with a practical advantage
Zenggi is based on slow-fashion philosophy that places longevity about fleeting trends. The brand stands for European production, refined processing and functional design details that increase everyday suitability. “The price-performance ratio convinces across the board. A large part of the collection is produced in Europe and designed in the Netherlands. In view of the material quality and the manual level, this is a fantastic product, ”explains Bauer. Another key to success is the fit. “The pants, the knitting goods – they fit so many different women. This is always a decisive factor for a brand. You can feel that the designs come from a woman. There are practical elements such as bags in clothes and skirts, and the designs are suitable for everyday use. ” Retail: Inside, Zenggi assumed Zenggi as a strong addition to premium multi-border stores that lead luxury labels such as Chloé, The Row and Totême.
Stricks play a crucial role in the collections, especially on the roof market, where textile quality and comfort are of central importance. “Our market is very sensitive when it comes to haptics. Strick has to feel good on the skin. Zenggi is characterized here – the brand finds the right balance between natural fibers and technical mixtures to ensure a luxurious feeling on the skin and at the same time guarantee durability. ” It is placed on a high proportion of natural fibers and around 75 percent of natural materials are used, with minimal technical fibers being mixed in order to increase the durability and reduce pilling.
Autumn/Winter 2025: British legacy meets Japanese workwear
For autumn/winter 2025, Zenggi is inspired by the British Urban Style and mixes it with Japanese Heritage workwear before a aesthetics inspired by the Scottish Highlands later arrives. “Zenggi always works with particularly beautiful colors. This season there are many beige and gray tones, some really strong shades of blue and striking caroma patterns that work commercially well, ”says Bauer.
The silhouettes are androgynous and multi -layered, with longer, tailored blazers, wide trousers and oversized, but still structured knitted goods. “You don’t have to be a 1.80 meter tall woman with a clothing size 36 to look cool,” said Bauer. “The cuts are designed in such a way that they are beneficial and portable for different body types.” Retailers: Inside, there have already been great interest in the knitting goods, structured blazers and cockfire patterns, and the demand for Zenggi upper clothing is increasing.
Dach market: appetite for exclusivity is growing
Bauer observes a change in the shopping behavior of the retailers: inside. “A certain stability has returned to the market in recent years. Those who were able to assert themselves did their homework and many now recognize the importance of the offer of independent brands. ” Exclusivity is becoming increasingly valuable in a retail landscape dominated by e-commerce. “If you have to compete with online discounts, you need brands that are not available everywhere. Through investments in independent labels, retailers can offer something different inside and at the same time achieve higher margins. ”
With a growing network of trading partnerships, Bauer sees significant growth opportunities for Zenggi. “We focus on finding the right partners: in the most important cities inside. While the brand is still in the test phase in some retailers, we are already experiencing a strong dynamic. There is great expansion potential, especially in the outerwear. It is still a relatively small category, but there is plenty of space for growth. Ultimately, it is our priority to work with the appropriate business and to promote the presence of the brand organically. ”