The Italian fashion dealer 10 Corso Como brings Gentle Monster to Europe and opens the first store of the trendy Korean glasses specialist in Milan.
Already in December Gianluca Borghi, CEO at 10 Corso Como, teased the cooperation with a “important Asian brand” in an interview with Fashionunited, which is a leader in the area of accessories. Now it is clear that Gentle Monster is part of the retail concept in the Milan 10 Corso Como. In the renovated store, the glasses brand gets its own area, which is also the first Gentle Monster location in Europe, the fashion retailer announced on Saturday.
In addition to the brand’s models, the new store also offers a first insight into the third collaboration with the Maison Margiela brand, which brings a cybercore aesthetics.


