There is a first time for everything.
The glasses brand Ray-Ban has appointed a creative director for the first time. The choice fell on the hip-hop artist A $ Ap Rocky, said the glasses brand on Friday.
According to his own statement, Rocky brings his avant-garde vision to the Ray-Ban Studios. “I have always admired Ray-Ban for the fact that the brand remains true to its roots and still develops continuously,” said the artist. It was an honor to help shape the inheritance of the brand and to join a new chapter.
“Ray-Ban is much more than a glass of glasses-it is a lifestyle,” added Leonardo Maria del Vecchio, chairman of Ray-Ban. “For almost 80 years we have shaped cultural movements and work with the most influential artists, artists and creatives. A $ ap rocky perfectly embodies our values: innovation, courage and pioneering spirit.
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